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Cake day: July 5th, 2023

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  • Today’s judgement confirms the Belgian Data Protection Authority’s 2022 decision. It applies immediately across Europe.

    Dr Ryan of Enforce said “This decision is momentous. It creates a clear need for industry to innovate and move away from the dangerous, ineffective, and fraud-riddled racking-based advertising. RTB can operate without personal data. This decision shows that it must. This good news for every person online, and for publishers, too.”