why? AR has always been superior to VR in terms of technology. i had hopes googles and later microsofts demo a few years back would take off but the tech just couldn’t find a niche market to hold onto and its just taken a backseat because it isn’t as gimmicky and easy to market to a ready-to-burn-money demography as VR (gaming). AR has actual real-life every-day application. as long as Apple does it well, competitors will follow, and as they do, we’ll actually be able to use it one day.

And they have every right to do so.

morally, no. cartoon mouse says, yes.

they also ruined their own platform by creating and encouraging an entire business around gaming search results.