Agree. I’ve developed a taste for dark(er) chocolate this past few years, which also has the benefit of not being so morish, so I tend to have smaller amounts at a time rather than smash through most of a large bar of milk choc. That also makes the more expensive price a little more doable when it lasts longer.

And Cadburys have reduced the quality of their chocolate since the take over, to maximise profits further. I largely try to avoid them along with Nestle, but that mostly leaves you with store own brands & the more expensive but much better quality smaller brands (until they get bought out & ruined in the process!).