When we priced a U.S.-made version of our flagship product 85% higher than our Chinese-made one, 25,650 customers had the chance to vote with their wallets. Here’s what happened. As small business owners, we’ve heard it a thousand times: “I’d gladly pay more to support American-made.” We wanted to believe it. So we put
Reminds me of the wild gap between approval ratings for returning manufacturing jobs to the U.S. and the percentage of people who say they’d take one of those jobs when polled.