Summary
Donald Trump announced a planned 200% tariff on French and EU alcoholic beverages in response to the European Union’s decision to reinstate tariffs on American whiskey.
Trump accused the EU of unfair trade practices and demanded an immediate reversal of its 50% whiskey tariff.
The EU’s move is part of broader retaliation against U.S. steel and aluminum tariffs.
The dispute has rattled liquor stocks, with major European brands like LVMH and Remy Cointreau dropping, while U.S. alcohol stocks, including Jack Daniels’ parent Brown-Forman, also declined.
Took his sweet time to realize he could put +100% tariffs.
It’s fine tho, we’ll sell our high quality liquors to other markets. See? The problem with putting tariffs to the whole world is that the whole world answers in kind. But only against you, wno started the tariffs. We can sell our liquors to Asia, to Canada or to Australia just fine. But your whiskey is right now nuclear waste; nobody wants it.