I’m not certain these are the same type of ads you’re talking about, but I want to chime in on the too many #$@%ing ads topic. My hockey watching is pretty much limited to Leafs playoff games, although I watch a lot of NBA, MLB, and CFL games - so I know sports broadcasts. Anyway, the ads along the sideboards that ‘fly in’ on NHL TV broadcasts are ridiculous, imo, in how much of a ‘suppression of visual distraction’ (mental effort) it takes to follow the puck and game as a viewer